This past Saturday was opening day at the Kalamazoo Farmers Market! Many people came out and participated in last years much loved bike valet, and this year cyclists will find another added benefit when they bike to market…

Bicycle Benefits!

Bicycle Benefits is a program that operates in cities nationwide. The goal is to promote biking to local businesses, and in return those who bike will receive a small discount! This helps the business promote themselves as being bike friendly, decreases parking issues, and overall contributes to a healthy lifestyle. It’s a win, win situation for all those involved.

How does it work?

Where can I buy my first sticker?

If you bike to any of our markets you can stop by the market office to buy your sticker. Put it on your helmet and show it to market staff to receive $2 in Market Bucks. Market Bucks can be used to buy most anything at the market. 

Other Kalamazoo businesses that participate include Arcadia Ales, who is offering $1 off your first pint on Monday and Wednesday, The PFC Natural Grocery and Deli, who gives $5 off when you spend $25, and Fido Motors Cafe with 10% off your order.

To see the latest businesses to join check out the website map at, and make sure to tell all your favorite bike friendly establishments about the program too.  Anyone can join by signing up online.

We hope to see you at market this weekend, and don’t forget to tag your pictures with #bikethezoo.